Practice
Commercial experience and entrepreneurship give Daisy a practical lens on the questions at the heart of her research: how firms interpret markets, coordinate across borders, and build under uncertainty.
International business experience
As an Overseas Sales Manager for Midea Group, a major Chinese home-appliance multinational, Daisy worked on overseas market development across Eastern Europe from 2012 to 2018.
Entrepreneurship in Singapore
An early-stage venture exploring cross-border supply chains, furniture sourcing, and market development between China and Southeast Asia.
A practical setting for questions of sourcing, partner coordination, market discovery, and internationalisation.
A neighbourhood café project offering hands-on experience in consumer operations, branding, service design, and community building.
A close view of how positioning, customer experience, and daily operating choices shape a small business.
The bridge
These experiences are not separate from Daisy’s academic work. They make abstract ideas—information asymmetry, market entry, signalling, stakeholder interpretation—visible in everyday decisions.
Research, in turn, provides a disciplined way to look beyond anecdotes and understand the patterns behind those decisions.
A conversation, perhaps