Theory into decisions
Cases and current business questions make abstract concepts usable.
Strategy · International Business · Singapore
Daisy Bei He, PhDInternational Strategy Scholar & Practitioner
Bridging academic research, global business experience, and entrepreneurial practice across China and Southeast Asia.
International StrategyChina GlobalizationCSR & ESGCross-border M&AEntrepreneurship
A scholar grounded in practice
Studying how firms decide when the signals are complex.
Daisy is a strategy and international business scholar based in Singapore. Her research examines how firms and stakeholders make decisions when information is incomplete, inconsistent, or difficult to interpret.
Before academia, she spent more than five years developing overseas markets for a major Chinese multinational. That experience continues to shape the questions she asks about international expansion, cross-border strategy, and managerial judgment.
More about Daisy ↗Selected research
Information complexity in international strategy
Three connected studies examine how decision makers prioritize, interpret, and strategically manage multiple signals.
Research meets practice
Across boardrooms, classrooms, and small businesses.
Daisy’s work connects rigorous analysis with first-hand experience in overseas market development, cross-cultural negotiation, and early-stage entrepreneurship in Singapore.
Explore practice ↗Teaching
Preparing reflective strategists for uncertain environments.
Teaching interests include Strategic Management, International Business, Entrepreneurship, Business and Society, CSR & ESG, and Research Methods.
Asia in context
International and Asian business cases broaden strategic perspective.
Discussion as inquiry
An inclusive classroom helps students challenge assumptions together.
Notes in progress
Writing across research and practice
International Strategy · Forthcoming
What Information Complexity Means for International Strategy
Read the premise ↗ESG and Business · Forthcoming
Why ESG Disagreement Matters to Managers
Read the premise ↗China Going Global · Forthcoming
What Research Often Misses About Overseas Market Expansion
Read the premise ↗A conversation, perhaps