Overseas Business Development
Managed Eastern European markets for a major Chinese home-appliance multinational.
About
An international path into strategy.
Daisy Bei He is a strategy and international business scholar based in Singapore. Her work is shaped by a career that has moved between markets, disciplines, and forms of practice.
Her research explores how firms make decisions under information complexity, particularly in international expansion, cross-border acquisitions, and CSR and ESG signalling.
Before entering academia, she spent more than five years developing overseas markets for a major Chinese multinational, with responsibility across several Eastern European countries. The work involved market development, partner relationships, cross-cultural negotiation, and the practical ambiguities of international growth.
She later studied in Japan and completed her PhD in Strategy & Entrepreneurship at Singapore Management University. Alongside research and teaching support, she has participated in early-stage entrepreneurship in Singapore—experience that keeps questions of market entry, operations, and business building close at hand.
Her long-term interests sit at the intersection of China globalization, Southeast Asia, international strategy, and entrepreneurship.
Career timeline
Experience across business and academia
Graduate Study in Japan
Completed an MS in International Business and Management at Waseda University.
Strategy PhD at SMU
Studied decision-making under information complexity at Singapore Management University.
Research & Teaching
Developed a research pipeline and supported undergraduate, MBA, master’s, and DBA courses.
Entrepreneurship in Singapore
Applies strategy through early-stage ventures and neighbourhood business operations.
A conversation, perhaps